![]() Tubi was launched in 2014 by two entrepreneurs, and is today the most watched free ad-supported TV streaming service in the United States. We are witnessing a seismic shift in where and how content will be consumed, and I hope to play a role in shaping the future of entertainment, by giving all people access to all the world's stories. I'm excited to be dedicating my next chapter to empowering audiences. My focus (obsession) over the last decade has been on empowering video creators, by giving more people the tools to create compelling content and reach their audience. No other medium has the ability to bring stories to life in a deeply personal way, while simultaneously reaching every corner of the globe. Today I am sharing my next adventure, as the incoming CEO of Tubi!Īnyone who knows me knows that I believe in the power of video. see features in Panopto Wistia Vidyard & #videomarketing that are miles ahead of Vimeo. (2) As a #B2Bmarketing plat, Vimeo has missed key innovation pivots, e.g. Had Vimeo tried to pivot to a BUSINESS destination instead of an enterprise software company, Vimeo might well be in a Zoom-Streaming stratospheric zone right now, & not "only" a billion dollar co. (1) There is a TON of Business content on YouTube now. When she talks of "pivoting" BACK to enterprise, the truth is: In fact, the "consumer destination" pivot (VHX e.g.) was not a good idea, nor executed well, while she was there. She talks about a Pivot to Enterprise Software for Video but - Vimeo's real success early on was business video. Here's how I see it, objectively, having been in this business for **20 years**. So, I forgive her for not knowing more about the history of the company. ![]() Here's my take:Īnjali was promoted to CEO after 3 years as a Dir of Mktg. I'm in the video tech biz, been following Vimeo for years. This CEO & Forbes & the PR teams - all on overdrive. Whoosh, hard for me to see SO MUCH "cult-of-me" spin in action over the past few years w Vimeo, & not weigh-in.
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